We will go through some best practices that will help you increase conversions on your website forms and could be applied in less than 5 minutes.

There are no hardcoded practices that guarantee you an increase in website form conversions. Still, there are sure some tried and tested ways commonly known as best practices that may help you out.

Just a word of advice: best practices don’t work the same on all sites. It’s contextual. But…


A quick article on the basics of CRO, explaining what it can do for your business and how to help you gain the support of your organization for applying CRO.

Conversion Rate Optimization!

These are the words that describe a way of approaching your website. In this, you collect data to understand how changes to your website are going to impact your visitors and thus their willingness to sign up, subscribe, or buy from you.

Conversion Rate Optimization is a…


In this blog, we will go through the four steps that every project manager should go through for prioritising the task for reaching the project objective more effectively.

Photo from Unsplash

Every project consists of multiple small tasks within it comprising of content, development, marketing, distribution, and whatnot. But some jobs are more important than others and need to be prioritised.

An excellent project manager needs to know which tasks have a more significant impact and how much resources and time…


YouTube popularity is growing day by day and so is the money spent by companies on it. In this blog, we’ll learn how to generate around 200 keywords for your YouTube Marketing Videos.

In a survey done by Jumpshot, YouTube is the second most popular search engine, of course, after Google.

There are over 1.3 billion people who use YouTube on at least a weekly basis, and around 5 billion videos are watched every day.

So, it can be easily said that someone…


Everyone knows how influential and vital LinkedIn has recently become. Here in this blog, we will see if marketing on it is useful, and is it just ideal for a B2B business?

LinkedIn has been there since 2002, but it was only in the last few years when it has attracted a lot of user base and engagement. Facebook and Instagram were ruling the Social Media Marketing Industry and were working the best for B2C companies as all of their customers were…


Most people won’t even be reading the content on your website and still make a perception about you. In this blog, you’ll learn how to increase readability and improve human scanning of content on your website.

You can spend a lot on content creation, have the best content available on the internet and even have the best solution there is for the problem you’re trying to solve but if your website would look like this.

There is very little chance that this type of website structure…


It is 5 times easier to retain your customer than to acquire a new one. Know why customer retention is essential and some easy tips to create your sticky customers.

Customer Retention

Customer Retention can be defined as the ability of your service or product to retain it’s acquired customers for a long time. This is done to increase the Lifetime Value (LTV) of the customer and increase the profits of your company.

Moreover, who would ever like to lose a customer…


Hey, I am Shreyansh Goel, a growth hacker by profession and entrepreneur by heart. Connect with me on LinkedIn —

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